Genius Sports and Serie A: A groundbreaking partnership that's redefining the game.

A landmark agreement positions Italy as a global hub for wagering. The worlds of football and technology unite in a partnership built for the future. Genius Sports, a leading international force in sports data and live streaming, has inked a multi-year partnership with Lega Serie A. This goes beyond a simple deal: it represents an all-encompassing arrangement for every Serie A fixture, Coppa Italia clash, and Italian Super Cup encounter through the 2028-29 campaign. Consequently, each strike, challenge, and pivotal moment will be transmitted and scrutinized live for an international community of supporters and gaming enthusiasts. For Italy, this signifies a major stride towards deeper synergy between soccer, broadcasting, and the betting industry. For operators, it unlocks a treasure trove of official, secure, and fully licensed information.

Preserve the game's authenticity and the passion of its supporters.

The CEO of Lega Serie A, Luigi de Siervo, openly expressed his satisfaction: this partnership guarantees that exclusively authenticated information is disseminated, which is essential for protecting competition fairness and ensuring bettor security. In a swiftly changing landscape, where misinformation and unverified sources can impact both sports and wagering, collaborating with a trusted ally like Genius Sports delivers a powerful statement. It also serves as an appeal to governing bodies to enhance their efforts in shielding soccer and its supporters. Here, innovation acts as a shield against interference and a supportive tool for those driven by their athletic enthusiasm.

Innovation, reach and foresight: the triumphant formula of Genius Sports

Mark Locke, CEO of Genius Sports, states definitively: This alliance is not accidental, but the outcome of a deliberate and targeted approach. After securing elite rights packages like the NFL and Premier League, acquiring Serie A positions the company to command the most sought-after collection of assets in global sports betting.The firm will introduce BetVision, a live-streaming platform that delivers real-time broadcasts while incorporating dynamic data overlays, providing a deeply engaging and participatory environment for users. This strategic initiative seeks to fundamentally transform what it means to "watch a game."

Italy as a key nexus of European gambling operations

Just days after inking a data rights agreement with 18 Association of European Leagues tournaments, Genius Sports is doubling down with a major play for Serie A. Its network, spanning from the Dutch Eredivisie and Belgian Pro League to the Danish and Czech top flights, is charting a detailed course: positioning Europe as the central hub of contemporary sports betting. For Italy, this signifies a central role in a value-generating ecosystem that creates employment and, crucially, draws a global spotlight. It sends a powerful message to clubs, supporters, and industry players: Italian football remains a premier brand, poised and prepared for the future.